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Safaricom CEO Says Company May Expand Into TV Content

In the savannah of telecommunication companies in Kenya one lion reigns supreme, Safaricom. After providing us with a reliable mobile transfer method, MPESA Safaricom aims at bringing us another first.

They aim at diversifying into the murky waters that is media production.
In an interview with Bloomberg.com Bob Collymore said that they will ‘’provide aggregation of content and delivery of content’. Certainly within the year, we could be playing relatively prominently in that space.”

Safaricom Ltd may begin selling bundled Internet and television services for on-demand viewing within the next 12 months, Chief Executive Officer Bob Collymore said.

“We will provide aggregation of content and delivery of content,” Collymore said in an interview in the capital, Nairobi, on Nov. 6. “Certainly within the year, we could be playing relatively prominently in that space.”

The offerings, which will be available on devices including tablet computers, mobile phones and television sets, are aimed at tapping revenue streams beyond the company’s core voice service.

Competition in Kenya’s telecommunications market three years ago triggered a price war, causing a sharp reduction in mobile-phone call rates that led companies to expand into new lines of data business to attract subscribers.

“We will become a content provider to several forms of media including TV stations and YouTube,” Collymore said, without providing more details. “People want to decide when they want to consume, they don’t want you to tell them. That immediacy is, I think, how the future will be defined.”

source: ghafla.co.ke

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Ongera sam is an academic writer , Reseacher, Counselor,Blogger, Motivator with a bias in Quality Assurance.

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